Email marketing is an essential tool for businesses to engage with their audience in today’s digital marketplace. Given that more than 4 billion people actively use email around the globe, taking advantage of this medium can greatly increase brand engagement and sales. However, the success of any email marketing campaign begins with one key thing: a high-quality subscriber list.
Before we proceed, this guide highlights essential tips and techniques to grow your email subscriber list with special emphasis on lead generation, newsletter strategies, and email automation.
Our email list (the emails of our subscribers) is the foundation of email marketing success. On social media platforms, algorithms can shift and stifle your reach, but your email list is subject only to your own devices. Having a well-centered email list, you can chime your tone to their inbox with personalized content, which leads to engagement, trust, and conversion.
Before we get into specific tips, let’s briefly discuss why growing your list is important:
Intimate interaction: You can connect with potential clients directly on a personal level.
High ROI: Email marketing has one of the best returns on investment compared to other digital marketing channels.
Lead generation is one of the best ways to grow your email subscriber list. Lead generation is a set of strategies and tactics used to attract potential customers and persuade them to join your list. If executed correctly, it helps you reach people who are interested in what you are offering directly.
Here is how to grow your subscriber's list.
One of the best ways to grow your email list is to present an offer that your audience won’t be able to refuse. However, if they get something valuable in return, people will be more likely to fill out their email addresses. Make offers like these to convince prospective subscribers:
Exclusive discounts: One of the simplest forms of lead generation is to offer a discount code for signing up with your email.
Free guides or e-books: Offer valuable knowledge related to your business.
Webinars or video content: Conduct a live or recorded webinar on a hot topic and request guests to submit their email addresses in order to view it.
Quizzes: Build interactive quizzes and send personalized results via email.
You get something useful in return, and the subscriber also gets something of value - a win-win.
Keep it simple when building your email subscriber list. The easier you make it for potential subscribers to join your list, the better. If the process is overly complicated, you’ll lose potential leads who are genuinely interested. Here are a few options to ease the process:
Reduce form fields: The fewer fields you have, the more people are willing to register. So, try to only ask for an email address and a first name to start.
Strong call-to-action buttons: Be specific with your CTAs and use clear buttons like "Join Now," "Subscribe," and "Get Rid Of Exclusive Updates." Make them easy to find and act on.
Exit-intent pop-ups: These pop-ups appear when visitors are about to navigate away from your website, providing people with one last opportunity to capture their email address.
This streamlining lowers any potential barriers to entry, and as a result, the chances of growing your subscribers increases.
Having social media to back you can even inspire yet more utility to your email marketing! Social media can bring traffic to your website, but it is also a place to send followers to join your email list. Here’s how:
Advertise your email newsletter: Also, you can use your social media profiles to let your followers know about the benefits of subscribing to your email newsletter, while, of course, including a link to your sign-up form.
Hold a contest or a giveaway: One of the excellent ways to quickly increase your subscribers is by holding a contest on social media, requiring participants to subscribe to your email list.
Leverage paid ads: You can run targeted ads for lead generation using platforms like Facebook and Instagram. By building a landing page that prominently features an opt-in form, you can funnel potential ad traffic into becoming a part of your list.
Don’t forget that social media is an honored member of your email marketing and can be considered an extension of it, allowing you to take advantage of additional reach and grow your subscribers.
Even though it’s easy to get caught up in the numbers game when it comes to growing your email list, you’re much better off focusing on quality rather than quantity. A motivated list will always deliver better engagement and fewer unsubscribes.
To attract quality leads, focus on:
Specialized content: Create lead magnets (free content) that closely align with your field or niche. This ensures that only interested people in your product get signed up.
Audience segmentation: Give subscribers the chance to indicate their preferences even at the sign-up stage, so you can cater emails to certain segments of your audience.
Of course, the more you tailor your content according to your subscribers' needs, the more successful your email marketing will be.
Providing value through the newsletter strategies is one of the most important aspects of keeping the email list healthy. After someone subscribes to your list, you’ll want to keep them engaged with quality content. Here’s how you can create compelling newsletters:
Share exclusive content: Offer your audience behind-the-scenes insights, updates on industry trends, or previews of upcoming products.
Customize your emails: Use subscribers’ first names and tailor content based on their interests or actions.
Clearly state the action you want the reader to take: Every email you send should have a clear goal, whether it is visiting your website, checking out a product, or registering for a webinar.
If done well, newsletter strategies can cut unsubscribe rates, cultivate engagement, and result in conversions.
As your list increases, manually handling your email marketing campaigns can eat up a lot of your time. This is where email automation can make a world of difference. Email marketing automation is a feature that enables you to create a series of triggered emails that are sent automatically based on certain timelines or user actions. That way, each subscriber gets the right email at the right time, and you don’t have to send it manually.
Very useful examples of automation will be:
Welcome emails: Send an automated welcome email after someone subscribes to thank them for joining and introducing them to your brand.
Abandoned cart reminders: If you run an e-commerce business, sending automated reminders to customers who left items in their cart can save you doomed sales.
Re-engagement campaigns: Create automated emails targeted at those subscribers who are inactive and give them a reason to engage again.
Email automation allows you to do both.
Nothing beats the power of word-of-mouth marketing, and email referrals are no different. Incentivize your existing readers to send friends, relatives, or coworkers your email list. But if the subscriber has to do the legwork to refer, it’s best to incentivize them and the new one with a special offer, discount, or exclusive content.
Leveraging the trust that people have in their personal connections can help you grow your list organically through referral programs.
With nearly half of all emails opened on mobile devices, it’s more important than ever to make sure your email marketing campaigns are mobile-friendly. Everything from the sign-up forms to the actual emails needs to be mobile-friendly. Mobile optimization tips include:
Optimizing for mobile allows you to reach more people and provide the best user experience for your subscribers.
Last but not least, always monitor the success of your email marketing campaigns to find out what works and what doesn’t. Utilize tools, such as Google Analytics or reporting functionalities from your email service provider, to track the following key metrics:
Reviewing your data helps you fine-tune what you are doing, strengthen your lead gen approach, you add to your subscriber list day by day.
Email subscriber growth is critical for the continued success of your email marketing. Lead generation, newsletter tactics, and email automation allow you to use their double interest as a strong leverage. It helps you to make a long list of your dedicated email subscribers who might be interested in your products/services.
This content was created by AI